As brand strategists, our goal is to help you gain clarity and confidence on who you are as a business, what you stand for and who you stand with. We capture all our findings to produce a solution that fits you like a glove and release it to be embraced by your tribe.
Step One | Discover
Discovery is a collaborative workshop we call 'Core'. It's the foundation for everything that follows.
Through our transformative ‘Core’ experience, you’ll create a strong and intentional brand foundation. At the end of the collaborative workshop you will have defined your brands position and personality, driving your messaging going forward and gained complete clarity on the needs of your target audience in order to grow your tribe long term.
Businesses are always evolving, so we think it’s important to look into the future too. We zoom out to identify and prioritise tasks that can bring awareness to your business, generate revenue and streamline systems and workflows. The result is an actionable plan that you can tackle over time.
- A facilitated session where we:
- Define customer profiles: Build a general profile, find pain points and challenges, determine their needs and solutions
- Define the brand through key attributes: Voice and tone, look and feel, value proposition and customers/tribe
- Write a brand positioning statement
- Perform a competitive audit
- Priority tasks: Awareness, revenue and efficiency
- Aligning your vocabulary with visuals: Making sure we understand what you’re describing before we get into any design work
Step Two | Capture
Next, we capture everything we found during discovery and apply it to your identity.
Based on the foundation laid by the discovery phase, we now have the substance to design beautiful and meaningful branded communications that align with your business and your customers. We write a project brief that encapsulates what we want to achieve. Our first step in any creative project is to design what we call stylescapes; an advance mood board system that will give you a strong visual reference for what we indent to create which allows you to collaborate with our process very early on.
Whether you’re a start-up or an established business, we have a range of services we can tailor to you:
- Brand Identity & Logo Design
- Brand Guidelines
- Keynote/Powerpoint Design
- Website Design & Development
- eCommerce Website Design
- Stationary Design
- Digital/Print Marketing & Content Creation
- Art Direction
Step Three | Release
Finally, we release what we've created to your audience and support you in the transition
We’ve made it to the finish line! With everything we’ve created for you signed off, we’re now ready to launch your new communication (identity, website, marketing campaign etc) into the world. But we won’t just leave you on your own to figure the rest out, we provide you with flexible ongoing support services to help you maintain your brand. We can train staff to use your website, provide workshops to help align the rest of your team with your new-found brand clarity and offer discounted consultancy if you need any further support.
- Provide all relevant project files: Exports of all necessary file types and sizes to meet your needs
- Launch your new website: We provide hosting and domain services in house
- Provide back-end training for your website
- Team/employee alignment workshop
- Aftercare support and consultancy