We work with businesses, organisations and charities of all sizes to help develop your brand’s identity in the mind of your customers across all touch points. Strategy is a tactical plan and determines how your brand is perceived by customers and competitors alike. By leveraging your brand’s unique qualities into a competitive advantage, we can attract the customers you want more of.
Without strategy, your business is just a name and a logo. We leverage what makes you different.
Where do you stand?
Positioning your business correctly in the market is crucial as it determines how your company is perceived in the minds of your customers. It defines your competitive advantages and this establishes an emotional connection with your target market.
…and what do you stand for?
We create how brands think, feel, look, talk and respond in different situations; from how you answer the phone, to the experience of your website, every detail contributes to the impression you make. It’s the personality behind your brand that makes an emotional connection with your customers and what compels them to choose you over your competitors.
It’s hard to hit a target blindfolded
Imagine your perfect customers. Who are they and why do they favour you over your competitors? We create user personas to get to know your target market and map out scenarios in which those users might interact with your brand. This process helps us predict potential frustrations and turn them into your greatest strengths.
Don’t fall for ‘Shiny Object Syndrome’
Thoroughly understanding the strengths and weaknesses of your rivals creates a unique opportunity to approach from a different perspective. There might be a competitor that seems to have got it ‘right’ but there’s always a way to level up and overtake. Regurgitating the same look and feel just blends you in, we’re here to make you stand out.