Our flagship Strategy Workshop ‘Core’ is designed to create a strong and intentional brand foundation.

We leverage what makes you different

We work with ambitious businesses and organisations to help develop your brand’s identity in the mind of your customers across all touch points. Our facilitated workshop is the first step in our process (discover) and lays the foundation for everything that follows. It allows us to leverage your unique qualities into a competitive advantage so we can attract the customers you want more of.

The result of a well defined brand is overall clarity, and the ability to communicate consistently across touchpoints

Over a period of 7 years, we have developed a number of collaborative activities that help us clarify your purpose, find your voice, understand your customers and define your long and short-term goals. Our focus at this point isn’t how you want your brand to look, but how you want to make people feel, because trends come and go. Building an emotional connection with your customers ensures longevity, memorability and a clear distinction from your competitors.

Deliverables

Some activities included in our Core Workshop are…

1

Define Customer Profiles

We build a general profile of key customers, find their pain points and challenges, and determine their needs and solutions.
2

Define Brand Attributes

Define the brand through key attributes: Voice and tone, look and feel, value proposition and customers/tribe.
3

Brand Positioning Statement

We encapsulate our findings so far by producing a Positioning Statement using the key attributes we defined earlier.
4

Competitive Audit

We identify the strengths and weaknesses of competitors, helping us make intelligent decisions about how to grow your brand.
5

Prioritise Goals

We zoom out to identify and prioritise how to build awareness, increase revenue and maximise efficiency.
6

Visual/Verbal Alignment

Aligning your vocabulary with visuals: Making sure we understand what you’re describing before we get into any design work.